Saturday, June 4, 2011

Baba Ramdev's marketing strategy

Decades ago, when great leaders of our soil fought the colonial rule, fought for their motherland, fought for their rights, fought for their independence and similar issues, they just had only one thought - fight for their demands till the last breath and never cared about the sun or rain. Hardly they had a cloth tent set up to give the minimal protection. Infact they didn't have enough money to take any care of the people who supported them. It was the unprecedented faith their followers had in them which drove them in thousands supporting them in every walk of their life.

Come today, as Ramdev Baba plans for a fasting, crores of money is being spent for ACs, RO water plants, large LCD screens, renting the venue for lakhs of rupees, private flights, water proof tents and costly cars. What an irony dear! Crores of money is being collected, albiet as donations, for this mass gathering. Even a major news site reported that the donations are in the denominations of Rs 1 lakh to 11 lakhs. Baba has some really 'rich' disciples. He has got businesses worth crores of rupees. Some nice publicity surely for Baba at the global level. Thats a wonderful strategy for him and his institutions. Hats off to his marketing strategy.

And finally, I hope he does something for the poverty at grassroot level. And I definitely do not mean Yoga or ayurveda medicine for the poor.

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